Market characterization: segments and boundaries analysis for CitizEE’s pilots demonstrators
Citizen Financing Energy efficiency Financing - 07 February 2020
The market characterization analysis focuses on the current local Citizen Funding market related to the CFs4EE Financing Scheme scope and targeted beneficiaries defined in the grant agreement for each of the pilot country/region. The objective of the Market Characterization analysis is to identify the key decision elements that will serve the evaluation of the CFs4EE Financing Scheme to be developed by the project and the Public Financing Instrument that will support the scheme.
The market characterization analysis focuses on the current local Citizen Funding market related to the CFs4EE Financing Scheme scope and targeted beneficiaries defined in the grant agreement for each of the pilot country/region (see section 2.2.4). The proposed methodology (5-step) used for the market characterization analysis is described in the following figure:
The methodology has been developed in a general template that allows project partners to assess, on a country-per-country basis the market characterization of existing and emerging Citizen Funding solutions and schemes for the energy sector (RES & EE3). This covers both funding through « crowdfunding platforms » as through « cooperative funding models ». The difference is covered in the definitions section. The objective of the Market Characterization analysis is to identify the key decisional elements that will serve the evaluation of the CFs4EE Financing Scheme to be developed and the Public Financing Instrument that will support the scheme. The template (see section 2.3) is based on a number of topics that need to be described and a number of questions that need to be answered.
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